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Hi, I am Natasya

Natasya Idries

Product Marketing Manager at AWS

I am leading AWS AI League, a global program designed to inspire builders to experiment with AI through hands-on and high-energy competition. I’ve spearheaded multiple AI/ML initiatives that help customers understand how AWS’s AI capabilities can be applied to real business problems while also building thriving learning communities globally. My work combines product strategy with deep technical understanding to turn ambitious ideas into real, scalable customer experiences.

Experiences

1
Amazon Web Services (AWS)

Jan 2021 - Present

Product Marketing Manager

Mar 2025 - Present

Seattle

Responsibilities:
  • Led the product vision and roadmap for AWS AI League, from original PRFAQ concept to global launch showcased during re:Invent
  • Designed and scaled the AI League program to engage 11,000+ builders worldwide
  • Partnered closely with engineering, sales, specialists, marketing, and events teams to build AWS’ flagship AI tournament
  • Developed technical scenarios showcasing AWS AI services like Amazon SageMaker AI & Amazon Bedrock - helping participants understand how to apply AI to real-world business problems
  • Drove program operations, GTM strategy, and feedback loops to improve product experience and customer outcomes
Senior Technical Program Manager, ASEAN Public Sector

Jan 2023 - Mar 2025

Singapore

Responsibilities:
  • Led strategic initiatives to increase AI/ML Service adoption in ASEAN. Defined & executed the GTM strategy with an outcome of 5x YoY growth
  • Worked with various stakeholders to launch the first ASEAN LLM League and Singapore Nationwide DeepRacer League to win mindshare and trained thousands of builders in AI
Program Management Office Lead, ASEAN Public Sector Technology

Jan 2021 - Jan 2023

Singapore

Responsibilities:
  • Acted as a strategic partner to senior leadership, translating business priorities into operating mechanisms, goals, and execution plans to drive scale and behavior change
  • Designed data-driven business review frameworks to improve pipeline visibility, execution quality, and decision-making across the sales cycle
  • Led Operational Excellence initiatives focused on automation, process simplification, and outcome-based measurement
  • Created a repeatable customer engagement model that increased scaled engagements by 36%, improving productivity and accelerating growth
  • Influenced cross-functional and global stakeholders across APJ, US, EMEA, and LATAM to align on enablement strategy, develop content, and amplify customer success

Singapore

Nov 2009 - Jan 2021

2

Education

Master of Science (MSc), Management Information Systems
Bachelor of Information Technology

Featured Posts

AWS AI League - Compete and innovate in ultimate AI showdown
AWS AI League - Compete and innovate in ultimate AI showdown
Product Marketing Manager for AWS AI/ML Gamified Experience Dec 2025

Find out how AWS AI League transforms builders to tackle real-world business challenges.

AWS AI League - Model customization and agentic AI
AWS AI League - Model customization and agentic AI
Product Marketing Manager for AWS AI/ML Gamified Experience Dec 2025

The AWS AI League provides an innovative program to help enterprises build advanced AI capabilities.

AWS DeepRacer - Driving machine learning nationwide in Singapore
AWS DeepRacer - Driving machine learning nationwide in Singapore
Senior Technical Program Manager, ASEAN Public Sector Sep 2023

AWS DeepRacer is a cloud-based autonomous race car powered by Reinforcement Learning.